The Alchemist

A laundry routine with healthy and environmentally friendly products, that's what L'alchimiste offers with its ultra clean and minimalist laundry range.

This young French company designs laundry care products. A complete routine from washing powder with Marseille soap to drying balls! All manufactured in the heart of Provence, in a real social and environmental approach. The result is truly clean laundry that respects the fibres to ensure a longer life for the garment.

Gone are the chemicals, with these ranges, we return to the natural and essential. A healthy mind in a healthy home ... this could be the leitmotiv of the Alchemist. A daring approach, that of shaking up the paradigm of clean "that smells good" and fluorescent detergent, with a neutral detergent, without perfume or dye and without any chemical additives. For a clean interior in the true sense of the word!

The quest for a healthy home is at the heart of the approach with simple, practical and pleasant to use products. Combining tradition and modernity, the product ranges of L'Alchimiste are developed around the notion of the essential. The aim is to eliminate the superfluous, both in the composition of its products and in their launch. Here, as in our homes, toxic products have no place. No compromise is made on quality and they are to be used without fear in respect of our health and the environment. The idea is simply to give our interiors the softness they deserve.

A project born in Paris, which our Parisian PR and influence agency wishes to promote in the press and among opinion leaders for its respect for the environment and the green values we share.