Perpetuity

Perpète is an innovative concept of ready-to-wear clothing for children. Clothes well made for them, made from the best raw materials and laboratory tested for their resistance. But it is also a new way of consuming by offering children's clothes that last longer thanks to an integrated second life system. A sustainable and timeless fashion for kids from 3 to 8 years old: mixed clothes, with a colourful and assertive style, which save the planet and last... forever!

The brand offers its customers the opportunity to send back free of charge Perpete parts that have become too small. In exchange, they receive up to 40% of the original price in vouchers. The recycled clothes are then sold second-hand directly in the Perpète (re)shop or upcycled.

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The aim? To extend the lifespan of clothing to limit the impact on the planet by avoiding overproduction and the depletion of natural resources. To achieve this, Perpète designs resistant and durable clothes so that they are worn and loved, again and again!

Produce less and produce better, this is the credo of Perpète, convinced that it is possible to build a fashion more respectful of the planet. All Perpète clothes are made of GOTS certified organic cotton. The brand favours thick materials, with a dense knitting, which resist to repeated washing for a garment that lasts longer. Perpète has also chosen to manufacture in Portugal, a country with recognised know-how and close to France, for a limited carbon footprint. Perpète works with GOTS-certified factories, a demanding standard that guarantees the respect of social standards for all partners in the production chain.

Our Paris-based press relations agency is proud to support this French company, which educates children from an early age about responsible consumption.