Jeste

Jeste is a committed brand of clean hygiene and care cosmetics, designed to meet the requirements of effectiveness, safety and responsibility of the products we use most in our bathrooms.

Inspired by the founder's personal story, the brand develops its products to help us transform and pass on everyday actions to make them truly sustainable: for the environment, for ourselves and for future generations.

The first products in the range are solid toothpastes and their refills, available in two references: Fresh Toothpaste with enhanced purity action and Whitening Toothpaste which reveals the natural radiance of teeth day after day.

The active ingredients are of natural origin and all the products have been certified vegan and cruelty-free by PETA (People for the Ethical Treatment of Animals).

Jestes solid products contain a maximum of active ingredients of natural origin and are formulated without water. The result? Products that are much lighter than their tube counterparts and a drastically improved carbon footprint.

Jeste has chosen aluminium to package its toothpastes: infinitely recyclable, it is the most durable material and the most suitable for its products. Made in France and ECOCERT certified, the packaging contains up to 95% recycled aluminium and is refillable. From tropical bathrooms to handbags to hiking gear: the boxes will withstand the most extreme situations with their 100% recyclable moisture-resistant biosourced mineral paper labels.

Jeste is a made in France brand and works with a formulation laboratory in Paris, a factory - certified Good Manufacturing Practice - in Normandy and packaging in the Paris region.

Our press relations and influence agency has fallen in love with Jeste's products and works daily to promote their benefits to the media.